ND Graphics - Commercial Photography Award
Award:
The heart of this program has always been the commercial application of photography. What is commercial photography? It is the use of photography to sell something; fashion, products, services, food or architecture. The students as art director and stylist designed and photographed these images to entice you to buy something. May the best commercial photog win!!
The submissions below showcase the many facets of commercial photography. From all the Faculty and Staff good luck to all who submitted. Thanks to our sponsor nd graphics Ottawa for continuing to support our students and our spectacular judge.
Judge:
Kyleigh Telford is a digital retoucher and photographer from Toronto ON, and she specializes in high-end commercial advertising and compositing. She has worked on brands such as Prada, Gucci, Balenciaga, Louis Vuitton, Doir, and more in the fashion industry, as well as Canada Goose, OLG, Kraft, and Shoppers Drug Mart, among others. She graduated from Algonquin College’s Photography program in 2017 and naturally gravitated towards retouching, pulling from her background in digital art and her passion to create impactful images. If she’s not sitting in a dark room on Photoshop, Kyleigh can be found sewing, painting, or working on her latest creative project.
Web: kyleightelford.com Insta: @kyleightelford
2020 Winner:
Brendan Yannoulopoulos’ Winning Image
We are pleased to announce that the winner of this award is Brendan Yannoulopoulos.
insta: @yannoulopoulos_photography
Honourable Mentions: Hailey Quesnel, Avery Flanders
JUDGE’S FEEDBACK
“This was a tough decision, as there were many great submissions. The main criteria that I was looking for when choosing a winner was lighting, composition, and art direction/concept. Commercial photography requires a lot of pre-production planning and a knowledge of how best to showcase your clients product or service.
I chose Brendan Yannoulopoulos as this year’s winner of the Commercial Award because I felt his image served the product perfectly. The lighting on the body wash is soft with well placed highlights, echoing the steamy environment of a shower. The choice of background colour nods nicely to the octopus graphic on the bottle as well. The composition is clean and overall I believe this is an effective commercial ad.
I’d also like to give a shout out to Hailey Quensel, as her whiskey image had beautiful lighting and colour scheme. This image has a lot of potential, I think with a small adjustment in styling so that the logo was more of the focus it would have been more effective.
Finally, one last shout out to Avery Flanders, who’s image was my personal favourite, but I felt it was more fine art and would look lovely framed on the wall of a café.
Thank you to the professors for giving me the opportunity to judge this award. I’m honoured to make this decision and I’d like to congratulate all the graduates for their hard work, especially in these difficult times. I wish all the best to your future endeavours!”
- Kyleigh Telford
From all the Students, Faculty and Staff thanks to our sponsor ND Graphics for continuing to support our students and Kyleigh Telford for judging this award!!
